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The first
mercury automobile was designed by the Ford Styling studio in 1937. In 1945
the Lincoln-mercury division of the Ford Motor Company was established, with
mercury bridging the gap between the value-priced Fords and the luxury Lincoln
models. In 1998, Lincoln mercury moved design center to Irvine, Calif., to
expose the brands to "trendy west-coast culture." mercury has recently
announced a "back to basics" focus to gain sales by "embracing its place in
the Ford portfolio."
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